Building legacy since 2013.
Visual Design · Creative Direction · Brand Strategy
About UsStroman & Pinkney (S&P) is a full-service creative consulting agency that provides high-quality integrated design solutions, creative direction, and brand strategy to businesses, organizations, and educational institutions nationwide.
Our ServicesFrom a focused design need to a complete brand, product, or campaign, we bring strategy, creative direction, and visual execution together so every part of the work feels intentional and connected.
Visual Design
We create the visual pieces that help ideas show up clearly, consistently, and with intention across every touchpoint. Our work spans brand identities, websites, digital experiences, campaigns, presentations, print materials, merchandise, product concepts, and social content. Each output is designed to feel cohesive within a larger system while still standing strong on its own.
Creative Direction
We establish and guide the larger creative vision for a brand, campaign, product, or event, ensuring every decision supports a unified story. From early concept development through final execution, we shape the look, feel, and tone of the work so that all visual and experiential elements move in the same direction and reinforce a clear point of view.
Brand Strategy
We help clarify what your brand stands for, who it needs to reach, and how it should communicate in a way that is both meaningful and actionable. Through positioning, audience strategy, messaging, identity direction, and practical guidelines, we build a foundation that informs design, content, and decision-making, supporting both immediate needs and long-term growth.
Our PricingSome projects need a few focused hours. Others need an ongoing creative partner or a larger, long-term engagement. Our flexible options allow us to shape the relationship around what you are building and the level of support it requires.
Hourly
Project-Based Work
Best for focused requests, consultations, reviews, revisions, and short-term creative support. Hourly engagements work well when the need is clear, the scope is contained, and a longer commitment is not necessary. It’s a flexible way to access expert support as needed.
Monthly
Ongoing Support
Best for founders, brands, and teams that need consistent, ongoing creative support. This option provides monthly or project-based access to design and strategy support as your needs evolve. Engagements typically begin with a three-month commitment to maintain continuity and momentum.
Custom
Enterprise Partnership
Best for enterprise campaigns, major launches, and full brand or product initiatives that require a deeper level of involvement. These partnerships may include six- or twelve-month agreements, expanded creative leadership, larger scopes, or a custom structure built around scale and long-term value.
Not sure which option fits your project? Let’s talk through what you need.
Our ProcessEvery engagement is different, but our goal remains the same: to understand what you are building, create a clear direction, execute the work thoughtfully, and identify opportunities to keep growing together.
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01: Start a Conversation
We begin by learning about your goals, audience, current needs, and the challenge in front of you. This first conversation helps us understand the opportunity and determine the best way to work together.
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02: Define the Direction
Once we are aligned, we establish the project scope, priorities, creative direction, timeline, and terms of the engagement. Before the work begins, you will understand what we are building, why it matters, and what to expect throughout the process.
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03: Bring the Vision to Life
We move from strategy into execution, sharing work at key stages and refining it through clear, collaborative feedback. Every decision remains connected to the larger goal and the audience the work needs to reach.
Clients and CollaboratorsOur work has connected us with founders, growing businesses, established brands, nonprofit and community organizations, creative teams, and educational institutions across the country.
The names below represent a selection of the clients, partners, collaborators, and ventures we have supported through strategy, design, and creative direction.
Our WorkEvery project asks for something different. Some begin with a blank page. Others need sharper direction, a stronger system, or the right creative partner to bring many moving pieces together.
Our selected work shows how we adapt our approach while keeping the idea, audience, and purpose at the center.
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Gumball
We designed Gumball end to end, shaping the brand strategy, visual identity, product design, packaging, digital presence, and broader creative world surrounding the experience.
The work established a cohesive consumer brand designed to grow across physical products, digital experiences, content, and community.
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Xperience Live Events
We supported creative direction and led visual brand merchandising for Xperience Live’s 2019 Roc Summer Soul Fest in Rochester, NY, a collaboration with the City of Rochester.
The project included a full merchandise capsule that extended the event identity into a cohesive and wearable collection.
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Us in Technology
We led creative and visual direction for Us in Technology across its app experience, promotional materials, merchandise capsule, and brand guidelines.
The work established a flexible visual system that could move consistently across web, digital, social, print, and physical products.
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Tonna&Co.
We served as a full-spectrum creative partner for Tonna&Co., leading web design, logo design, brand guidelines, creative direction, presentation design, internal documentation, and other visual materials.
The work created a unified system for how the company communicated internally and presented itself to the public.
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Azani New York
We developed every major visual expression of Azani New York, including its brand identity, apparel and product design, websites, campaigns, art direction, and supporting materials.
Together, these elements formed a distinct creative system connecting fashion, culture, storytelling, and commerce.
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Cast
We developed Cast’s brand identity and digital product direction through user research, mobile app design, visual design, and promotional content.
The work translated a civic technology concept into an approachable and cohesive experience across both the product and its public-facing communications.
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System of Service
We created the visual identity and campaign materials for System of Service’s Gift of Giving holiday fundraiser and toy drive.
The project included campaign branding, creative direction, print design, and a digital giving guide that connected audiences with opportunities to support mutual aid organizations through their time, purchases, and donations.
Our Impact
“From students and first-time founders to artists, nonprofit leaders, CEOs, and major brands, every collaboration has been an opportunity to help our clients to see their ideas more clearly and bring their vision into the world.”
Azani David Pinkney
Founder, Stroman & Pinkney
150+
Clients Reached
Big ideas, real impact.
Whether you are launching something new, strengthening an existing brand, or looking for a creative partner who can help shape what comes next, we are ready to build with you.
Frequently Asked Questions
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We work with founders, small businesses, growing brands, creative teams, nonprofits, corporations, and educational institutions nationwide. Some clients come to us with a fully defined project, while others come with an early idea that needs clarity and direction.
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Our work includes brand identities, visual systems, websites, digital experiences, campaigns, product concepts, presentations, merchandise, print materials, creative strategy, and ongoing creative support.
When a project combines several of these areas, we can develop a connected scope that addresses the full need.
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Hourly engagements are best for focused, short-term requests. Monthly retainers are designed for ongoing access and generally begin with a three-month commitment.
Custom partnerships are intended for larger initiatives, long-term engagements, enterprise campaigns, or opportunities that require a specialized scope or business structure.
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We will review the information you provide and determine whether the project aligns with our services and availability. From there, we may schedule an introductory conversation to learn more, answer questions, and recommend the best path forward.
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Timelines depend on the project’s size, complexity, review process, and required deliverables. We establish the expected schedule before work begins and communicate throughout the engagement if priorities or needs change.
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We consider each opportunity based on its goals, scope, timeline, creative alignment, and our current capacity. When there is a strong fit, we will recommend the engagement structure that gives the work the best chance to succeed.
Building legacy since 2013.
Get in Touch
Tell us what you are building, what kind of support you need, and where you hope to take it.
Whether you have a defined project or an early idea that needs direction, we would love to learn more about the opportunity and explore what we could create together.
About UsStroman & Pinkney (S&P) is a full-service creative consulting agency that provides high-quality integrated design solutions, creative direction, and brand strategy to businesses, organizations, and educational institutions nationwide.